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About Us

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Introduction Dean

Wann-Yih Wu, Ph.D.

Senior Vice President

Nanhua University

No. 55, Sec. 1, Nanhua Rd., Dalin Township, Chiayi County 62249, Taiwan(R.O.C.)

Telephone: +886-5-2721001 ext. 1061

E-mail: wanyi@nhu.edu.tw


EDUCATION

1987-1991 Ph.D. in Marketing, Oklahoma State University, USA
1982-1984 MBA, Tunghi Univerisity, Taiwan
1975-1979 B.A. National Kaohsiung Normal University, Taiwan

AREA OF EXPERTISE

Quantitative research (e.g. multivariate analysis, applied statistics analysis, structural equation analysis)
Marketing theory, marketing management, consumer behavior, advertising and promotion strategy, market survey
Strategic management, strategic marketing
International business management, international marketing
Business research methods

SELECTED AWARDS AND HONORS

2010~2012 Visiting Professor, Minjiang University, China
2010~2012 Research Excellence Award, College of Management, National Cheng Kung University, Taiwan
2008 Outstanding Research Scholar Award, College of Management, National Cheng Kung University, Taiwan
2007 Gold Award, Mektec Creative Competition, National Cheng Kung University, Taiwan
2006 Honorable Mention Award, 2006 ACME Conference
2005 Best Paper Award, 2005 IACAS Conference
2003 Outstanding Thesis Advisor, ING Antai National MBA Thesis Award in Management, Taiwan
2001 Kwoh-Ting Li Memorial Medal, Chinese Management Association
2001 Fellow of Chinese Society, Management of Technology
2000 Outstanding Paper Award, Kwang-Hwa Foundation
1996 Long-Téng Paper Award, Chinese Management Association

CURRENT ACADEMIC POSITIONS

Aug.2016~ Present Senior Vice President
Nanhua University, Chiayi, Taiwan.
Aug.2019~Present
Aug.2014~July 2016
Dean
College of Management
Nanhua University, Chiayi, Taiwan.
Aug.2014~Present Distinguished Professor
Department of Business Administration
Bachelor Program of International Business
Nanhua University, Chiayi, Taiwan.
Aug. 2005~Present Distinguished Professor
Department of Business Administration
Institute of International Business
Institute of International Management
National Cheng-Kung University, Tainan, Taiwan

PAST ACADEMIC AND PROFESSIONAL POSITIONS

Aug.2016~ July 2019 Dean
Institute of International and Cross-Strait Affairs
Nanhua University, Chiayi, Taiwan.
Aug. 2014~ July 2015 Director
Department of Finance
Nanhua University, Chiayi, Taiwan.
Feb. 2010~ July 2014 President
Chinese Culture University, Taipei, Taiwan
Aug. 2005~ July 2009 Director
Institute of International Management
National Cheng-Kung University, Tainan, Taiwan
Aug. 2001~ July 2007 Dean
College of Management
National Cheng-Kung University, Tainan, Taiwan
Aug. 1998~May 2005 Chair
Small and Medium Enterprise Research Center
National Cheng-Kung University, Tainan, Taiwan
Aug. 1995~July 2007 Professor
Department of Business Administration
Institute of International Business
National Cheng-Kung University, Tainan, Taiwan
March 1992~July 1995 Associate Professor
Department of Business Administration and Institute of International Business
National Cheng-Kung University, Tainan, Taiwan
May 1990~March 1992 Senior Specialist
China Steel Corporation, Tainan, Taiwan.
Sep. 1974~Dec. 1986 Section Chief, Group Leader
China Steel Corporation, Tainan, Taiwan
July 1973~Sep. 1974 Duty Supervisor
Formosa Chemicals and Fiber Corporation, Taiwan.

PUBLICATION

http://ib.nhu.edu.tw/en/Class3/Class3,1/Wann-Yih-Wu-9607523

Secretary:Yi-Ju Chien TEL:05-2721001 ext.1061 e-mail:blythe@nhu.edu.tw

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